The RECS Project

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CASE STUDY. The project was aimed at completely restructuring its customer service department as well as the marketing of its insurance products.

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Description

The RECS Project: Abstract

The RECS Project is a case study by Vital Roy, Carmen Bernier and Benoît Aubert.

TransInsurance Inc. is an individual insurance company, covering all of Canada. In the midst of an industry amalgamation, the RECS project came to be in fall 2002, following the merger of two group insurance companies, one from Quebec City and another from Montreal.

The reality of operations, particularly at the level of customer service, was proving to be difficult, however. Senior management thus envisaged a bold project based on a fundamental transformation of the company’s methods of operation. Specifically, the project was aimed at completely restructuring its customer service department as well as the marketing of its insurance products. The project was launched on April 1, 2003, but many obstacles were encountered along the way: the firing of the first two consulting firms to which the project had been outsourced, followed by the resumption of project leadership by TransInsurance to achieve, in the end, moderate success.

Multi-part case

  • Part A
  • Part B (only available with a Teaching license purchase)
  • Part C (only available with a Teaching license purchase)

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Also available in French.

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