Brian Bruce: New Century Leader (Abridged Version)

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CASE STUDY. In July 2008, Brian Bruce, chief executive of the 106-year-old construction, mining, engineering and manufacturing giant Murray & Roberts, had been at the helm for eight years.

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Brian Bruce: New Century Leader (Abridged Version): Abstract

Brian Bruce: New Century Leader (Abridged Version) is a case study by Conrad Viedge and Eulalie Metton.

In July 2008, Brian Bruce, chief executive of the 106-year-old construction, mining, engineering and manufacturing giant Murray & Roberts, had been at the helm for eight years. His leadership has resulted in a steady and remarkable change in the character of the group, as well as its fortunes. At the time of his appointment in July 2000, the share price had slumped 96% to 300 cents on the JSE Limited. In his words, “the company was dying.” Bruce embarked on an extended initiative, to reposition the group in the construction economy of South Africa and the world. Eight years later, Murray & Roberts is South Africa’s leading construction company and a major global player in its field. The group jumped to 48th position in the Financial Mail Top Performing Companies in 2008, up from 57th position in 2007.

Teaching objectives

To enable learning about the nature and characteristics of successful leadership.

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