Montecasino: A Bluprint for Success

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CASE STUDY. In May 2012, Rob Collins, MD of Tsogo Sun Gaming, one of the major players in the South African casino industry, reflected on the success of its star performer, Montecasino.

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Montecasino: A Bluprint for Success: Abstract

Montecasino: A Bluprint for Success is a case study by Conrad Viedge and Stephanie Townsend.

In May 2012, Rob Collins, MD of Tsogo Sun Gaming, one of the major players in the South African casino industry, reflected on the success of its star performer, Montecasino. Its success could – at least in part – be attributed to the fact that Montecasino had managed to establish a service-oriented culture that supported the strategy of the casino complex. Collins thought back on all that they had done to build the culture and wondered what the most important things were that they had done to bring about success.

Teaching objectives

This case intends to illustrate and generate discussion around the principle that “culture eats strategy for breakfast” – organisational culture and strategy need to be aligned for organisational strategy to be achieved.

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