Game: Competing in Africa’s Playing Fields

50,00 $

CASE STUDY. In 2007, Jan Potgieter, chief executive of Massdiscounters (a division of Massmart), had steered Game, one of its general merchandise discounters, into investing far more vigorously in Africa.

Clear

To buy a "Teaching License", you must register and be approved by our administration.

Description

Game: Competing in Africa’s Playing Fields: Abstract

Game: Competing in Africa’s Playing Fields is a case study by John Luiz and Stephanie Townsend.

In 2007, Jan Potgieter, chief executive of Massdiscounters (a division of Massmart), had steered Game, one of its general merchandise discounters, into investing far more vigorously in Africa. By June 2010, Game had shown significant growth in both turnover and profit, but Potgieter wanted the company’s operations in Africa to become even stronger, in anticipation of the entrance of an international player. Potgieter, therefore, had to find ways to protect Game against new players entering the African market.

Teaching objectives

This case will generate learning about the complexities of doing business in Africa.

Additional information

Teaching Notes are only included with the «Licence Enseignement par professeurs/Teaching License».

Additional information

Year

Editor

Industry

Institution

Language

License

,

Number of Pages

Teaching Notes

Case centre numbering

Size

Reviews

There are no reviews yet.

Be the first to review “Game: Competing in Africa’s Playing Fields”