IT-Ration’s Quest for Growth: A Market Choice Challenge

8,00 $50,00 $

CASE STUDY. This case uses the story of IT-Ration, a small firm based in Montreal, Quebec, Canada, to enable students to conduct an in-depth analysis of the founding manager, the firm, and the industry so as to make a strategic growth decision.

Clear

To buy a "Teaching License", you must register and be approved by our administration.

Description

IT-Ration’s Quest for Growth: A Market Choice Challenge: Abstract

IT-Ration’s Quest for Growth: A Market Choice Challenge is a case study by Mai Thi Thanh Thai, Ekaterina Turkina et Khuong Le Nguyen.

This case uses the story of IT-Ration, a small firm based in Montreal, Quebec, Canada, to enable students to conduct an in-depth analysis of the founding manager, the firm, and the industry so as to make a strategic growth decision. The story unfolds in 2009 at a time when IT-Ration was at a crossroads – should it continue to focus on the Quebec market or go into the U.S. in order to grow? Remaining in Quebec meant that the business would face problems related to limited market size. However, a move to the U.S. would also bring its share of challenges. The entrepreneur had to weigh the pros and cons in order to make an informed decision.

Additional information

Teaching notes are available for professors. Contact the HEC Montréal Case Centre.

Additional information

Year

Format

, ,

Number of Pages

Teaching Notes

Case centre numbering

Publication

Range of Pages

Size

Reviews

There are no reviews yet.

Be the first to review “IT-Ration’s Quest for Growth: A Market Choice Challenge”