Kalahari.com: Going Places with the Marketplace

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CASE STUDY. In February 2010, online retail company kalahari.com, launched the Marketplace, a trading platform aimed at allowing third parties to use the kalahari.com site to sell their goods.

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Description

Kalahari.com: Going Places with the Marketplace: Abstract

Kalahari.com: Going Places with the Marketplace is a case study by Rabelani Dagada and Stephanie Townsend.

In February 2010, online retail company kalahari.com, launched the Marketplace, a trading platform aimed at allowing third parties to use the kalahari.com site to sell their goods. By May 2012, the success of the venture was exceeding expectations. Still, Bill Paladino, chief executive officer of the MIH Group, the South African multimedia company that owned kalahari.com, knew that the competitive nature of the online retail industry meant that there was no room for complacency. He wondered how to ensure the continued success of the Marketplace.

Teaching objectives

This is an e-commerce case that was developed to generate learning about the principles for successful online retailing in a competitive environment.

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