Trilogy Natural Products: Managing a Global Distribution Network for Export Growth

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CASE STUDY. This decision-based case explores the management of international growth.

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Trilogy Natural Products: Managing a Global Distribution Network for Export Growth: Abstract

Trilogy Natural Products: Managing a Global Distribution Network for Export Growth is a case study by Rebecca Bednarek and Mark Ahn.

Trilogy is a privately held New Zealand-based natural cosmetics company. This decision-based case explores the management of international growth. This case allows students to explore the issues of creating sources of operating leverage by managing a firm’s value chain, developing core competencies while maintaining growth, and achieving unique strategic positioning relative to dominant multinational competitors. The context of the Trilogy case offers a perspective on the challenges of establishing distribution networks and financing growth as a small company entering large markets from a distant geography.

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Teaching notes are available for teachers only. Contact the HEC Montréal Case Centre for more information.

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