Tashas Franchising: Will Service Stand in the Way of Success?

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CASE STUDY. It was a Saturday morning in April 2009 at Tashas at Atholl Square: the first Tashas that Natasha Sideris had opened, and her flagship store.

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Tashas Franchising: Will Service Stand in the Way of Success?: Abstract

Tashas Franchising: Will Service Stand in the Way of Success? is a case study by Sid Cohn and Peta Krost Maunder.

It was a Saturday morning in April 2009 at Tashas at Atholl Square: the first Tashas that Natasha Sideris had opened, and her flagship store. As always, the restaurant was incredibly hectic. Sideris walked over to a table where one of the guests was complaining, and sought to smooth ruffled feathers. “We waited half an hour for a table, and then the waiter got some of our drinks orders wrong! That’s simply not acceptable!” Sideris apologised profusely, and gave drinks and dessert on the house to the party of four. This seemed to calm the customers down.

See the case “Tashas: Franchising the Boutique Café Experience

Teaching objectives

This case intends to enable learning about customer service management and the application of principles for successful customer service management.

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