A Difficult Promotion at Sobeys

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CASE STUDY. The young manager must find a way to ensure the smooth running of the event while putting an end to the series of problems caused by the supplier.

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A Difficult Promotion at Sobeys: Abstract

A Difficult Promotion at Sobeys is a case study by Annie Chateauneuf and Jean Nollet.

A young buyer must deal with a supplier who has incurred continuous delays in delivery. This time, the supplier has informed the buyer of a delay for a product that will be on promotion next week. The young manager must find a way to ensure the smooth running of the event while putting an end to the series of problems caused by the supplier.

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Also available in French.

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