SolarTurtle: Searching for the Game Changer

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CASE STUDY. Van der Walt wondered whether the introduction of the BabyTurtle and the MiniTurtle, the company’s newest products, would improve the growth rate of the company.

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SolarTurtle: Searching for the Game Changer: Abstract

James van der Walt, founder of SolarTurtle, looked out of his office window at the people sitting in the common area of Stellenbosch University’s LaunchLab. Van der Walt’s mind was, however, far from the LaunchLab’s collegial environment that afternoon in May 2018. SolarTurtle had not been growing fast enough to make the company self-sustaining, and the current finance model for franchisees had proven to be unsustainable. Van der Walt wondered whether the introduction of the BabyTurtle and the MiniTurtle, the company’s newest products, would improve the growth rate of the company.

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