Tim Hortons built a successful business in Canada by creating a vertically integrated company working with small-scale franchisees and incorporating its “Canadian identity” in its marketing strategy. The company’s internationalization efforts were much less fruitful, however, with 80% of outlets located in Canada, and just 18% in the United States.

In this new case study, learn about:

  • Key components that can prevent a business model that is successful in a domestic market from being easily internationalized.
  • How a multinational’s position is conditioned by multimarket competition.
  • When competitors are simultaneously present in several countries, competitive responses are more complex.

This case study is available for classroom or personal use at eValorix.

The International Expansion of Tim Hortons